Customer-centric at our core
We solve real challenges
We deliver where others don’t
A team building the future
ABOUT US
MICO FINLAND OYSIMPLE SERVICE PROMISE
We identify the problem and solve it.
Whether it’s the profitability of online grocery delivery, transportation in challenging conditions, or storage needs at varying temperatures – we design and implement the entire solution from start to finish.
Mico Finland was founded to solve a problem that others hadn’t yet tackled: Online grocery logistics may work in big cities, but it doesn’t reach far enough into areas where distances grow and service networks thin out.
We’re changing that. Now logistics is built to integrate into the customer’s business – cost-effectively, time-efficiently, and in a way that truly works. Our modular service logistics concept combines technology, hands-on service experience, and customer-focused design.
Mission
We make online grocery logistics accessible to everyone – everywhere.
Mico’s mission is to bring efficient, flexible, and customer-adapted logistics where it’s needed most – including rural areas.
We develop solutions that enhance the profitability and accessibility of the entire sector.
Vision
To be Europe’s leading service logistics provider for online grocery retail.
We are building a scalable, technology-driven logistics platform that enables the growth of online grocery services and related solutions – locally, regionally, and internationally.
SOLUTION-ORIENTED – BUILT ON PRACTICAL EXPERIENCE
Mico’s operations are guided by one principle:
Our solutions don’t just work on paper – they are developed in practice, together with our customers.
We develop service logistics for online grocery by leveraging modular operating models, new technology, and close collaboration with the client. This ensures that every delivery chain is efficient – not just in theory, but in every detail of daily operations.
Basic info
| Founded: 2020
| Headquarters: Finland
| Industry: Logistics
CUSTOMER-ORIENTED STRUCTURE
Mico’s service model is built around the customer. This means:
- Tailored delivery processes
- Jointly developed solutions
- Flexibility that enables growth and development
Our mission is to enable the customer’s business to scale on top of logistics – not be limited by it.
LOOKING TO THE FUTURE
Mico’s services are a platform on which the renewal of the entire industry is built.
In the future, we will implement deliveries via:
- Autonomous trailers
- Mobile pick-up points
- Drone delivery
… and above all, we build replicable logistics solutions that work in Finland and globally – wherever they’re needed most.
Partner
The partnership collaboration, modular logistics, solution piloting, and logistics platform are implemented in cooperation with Suur-Seudun Osuuskauppa (SSO). Suur-Seudun Osuuskauppa (SSO) is one of the 19 regional cooperatives in Finland and its annual revenue is approximately €550 million.
SSO operates in the Lohja–Salo region, between the Helsinki metropolitan area and Turku. SSO operates in small towns and rural areas. Modular logistics solutions are a great fit for the SSO region, which is why SSO was chosen as the pilot area for Mico Finland Oy.
Petri Laine
Chair of the Board Ι petri@micofoy.fi
Expertise
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Research and publishing on strategy and networked business models
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Business development and innovation
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Project management in national and international industrial research projects
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Start-up business governance and investor collaboration
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Business consulting in e-commerce logistics development
Experience
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Business development. Ten-year background in industrial research (VTT) and independent in-depth studies on open, networked business models (Business Finland, Sitra)
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Project lead for Suur-Seudun Osuuskauppa’s logistics development initiative in online grocery, and coordinator of business activities in start-up networks
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Serves as Chair of the Board in several start-up companies
Katja Heinonen
Chief Operating Officer Ι katja@micofoy.fi
Expertise
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Operational planning and development
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Business management and support
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Human resource management and resourcing
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Service sales and marketing
Experience
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15 years of experience in various roles in retail business and organizational development
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Project experience including continuous replenishment (retail logistics) and competence management (HR)
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Over 10 years as an entrepreneur
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Planning, execution, and management of event marketing
Janne Timmerbacka
Logistics Software Architect Ι janne@micofoy.fi
Expertise
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Agile development of start-up business
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Development of business processes and automation
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Software architect, designer, team lead, and developer
Experience
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Co-founder of the online grocery store www.kauppahalli24.fi and system architect & development director for 11 years
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Around 15 years of experience in implementing flexible, industry-specific solutions
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Over 4 years developing a next-generation online grocery platform at www.storeverse.fi